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PictureStore pays rapt attention to making customers feel it is safe to enter their credit card numbers online. To gauge the impact of the Symantec brand for engendering this confidence, the Internet retailer tested the effect of the seal on various pages of its Web site. While the choice of pages mattered somewhat, the big difference was between the presence or absence of the Norton™ Secured Seal, a difference that consistently ranged from a 19 to 24 percent increase in completed transactions.
The customer's attitude is that if Symantec says it's OK, then it's OK.
Matthew Kipps,
E-commerce Manager,
PictureStore
Industry
- E-commerce
Key Challenges
- Keep up fast-paced growth.
- Minimise costly customer practices such as mailing checks and using telephone agent time.
- Make customers feel secure when entering credit card numbers.
Solution
Results
- 19% more customers conclude credit card purchases when they see the Norton Secured Seal on the home page.
- 24% more customers conclude credit card purchases when they see the Norton Secured Seal on the checkout page.
