Increase Online Sales and Conversions

Growing concerns about fake sites, viruses and identity theft have made consumers reluctant to do business with Web sites they don't know and brands that are not familiar to them. As a result, small businesses struggle to generate the confidence to buy, click, and sign in online. You can generate confidence by displaying a Symantec seal with an 86% recognition rate among consumers (Symantec Brand Tracking Research, 2009). Choose the right product for you: VeriSign Trust and Security

Many small businesses use 3^rd party shopping cart software that is secured by a Symantec SSL Certificate and the Symantec seal is displayed on checkout pages. To maximise click-through to your shopping cart, show customers that they can trust the site and trust the transaction with the Symantec seal present at all stages of the buying process. Make sure your customers see the seal while they are browsing your site and before they check out. Learn more: Where to Put Your Seal

A recent survey found that 86% of online shoppers feel more confident entering personal information on sites that display security indicators, such as a trust mark. (Symantec Brand Tracking Research, 2008) Symantec customers have experienced this uplift first hand. Case studies show a 10-36% increase in online sales and transactions when a Symantec seal is displayed. In a recent study, 11% of respondents decided not to conduct business with the site because they did not see the Symantec logo (Symantec Brand Tracking Research, 2009).

The Symantec™ Safe Site is an extension of the established and highly trusted Norton Secured Seal. The Norton Secured Seal means that a site is secured by a Symantec SSL Certificate and authenticated by Symantec. If you do not collect sensitive information or conduct transactions on your Web site or your checkout is through a 3rd party service provider, you do not need an SSL Certificate. Choose the right product for you: VeriSign Trust and Security

Note: If your Web site uses SSL, you must use Symantec SSL in order to display Symantec Safe Site.