Confidence to Click

Trust is essential for all Web sites, not just e-commerce. Your Web site helps potential customers choose you over your competitors, and the Symantec™ Safe Site shows them that your organisation and Web site have been verified by Symantec, the most recognised and trusted security brand on the Internet.

In search results, make it easy for visitors to choose your link over your competitor's. The seal-in-search* plug-in detects Symantec Safe Site and displays it next to your link in search results. Symantec Safe Site shows the world that your site has been verified by Symantec. Learn more: Symantec Safe Site FAQ. Download the free AVG LinkScanner browser plug-in to see one example of how Symantec Safe Site is displayed in search results.

10 times as many consumers feel trust is more important than cost when doing business online (Symantec Brand Tracking Research, 2009). Yet, it can be tough to prove your identity online when you are a small local business and not a household name. A small investment in a Symantec seal enhances the professionalism and sense of safety of your Web site, because only a Symantec seal is backed by the most trusted security brand on the Internet (Symantec Brand Tracking Research, 2009). Learn more: What Symantec Safe Site Means

Growing concerns about fake sites, viruses and identity theft have made consumers reluctant to click links on Web sites they don't know. As a result, small businesses struggle to generate the confidence to buy, click, and sign in online. Symantec Safe Site shows site visitors that Symantec has confirmed your identity and your site has passed the Symantec malware scan, so they can safely proceed. Learn more: Trust Seal FAQ

Malware is a general term for malicious software that hackers install on your site to spread viruses, hijack your computer or steal sensitive data such as credit card numbers or other personal information. Malware is not visible or easily detected, but can wreak havoc on your reputation and may infect your customers' computer just by browsing your Web site. Symantec Safe Site includes a daily malware scan to detect malware and alert you to respond quickly to the attack. Learn more: Malware FAQ.

On average, the Symantec seal is displayed 650 million times per day on over 100,000 web sites in 165 countries. In fact, 97 of the 100 largest SSL-using banks in the world, 87% of the largest e-commerce sites in North America and 93% of the Fortune 500 rely on Symantec (including Symantec, its subsidiaries and affiliates) to secure their Web sites. As the brand trusted by major banks and retailers, the Symantec seal helps build confidence for increased loyalty on all types of Web sites. Learn more: Symantec Safe Site Product Details

*Seal-in-Search is enabled through Symantec partnerships with third party technology providers and Web site owners. Symantec is working to make seal-in-search as prevalent as possible but does not guarantee its availability.