Established in 1982, Tenlong Computer Books operates both physical and online bookstores that service the Taiwanese IT industry. It implemented Symantec™ EV SSL Certificates on its member login page and also prominently displayed the Norton™ Secured Seal. Tenlong Computer Books experienced over 30 percent uplift in the number of orders placed online. In addition, complaints from concerned customers about the security on its Web site have ceased.
Symantec EV SSL Certificates now give our customers the peace of mind they are looking for to make better purchasing decisions online, as well as encourage new customers to shop on our Web site," said Li Chiao Chang, General Manager for Tenlong Computer Books.
Li Chiao Chang,
General Manager,
Tenlong Computer Books
Industry
- Retail
Challenges
- With no previous security in place to protect its members when buying books online, almost half of all transactions were abandoned at the shopping cart stage due to security concerns.
- Took staff away from focusing on other business functions due to the number of customer complaints relating to the lack of security.
Solution
Results
- Over 30 percent uplift in the number of orders placed online.
- Complaints from concerned customers about the security on its Web site have ceased.
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