E-Commerce, Trust and SSL

When customers buy online, they trust that you will protect their personal information and use it only as intended. Our premium SSL Certificates, Norton™ Secured, Symantec Seal-in-Search™, and daily Web site malware scanning work together to help assure your customers that your site is safe from search to browse to buy. Symantec™ SSL Certificates help improve your online business performance with:

• Fewer abandoned shopping baskets
• More traffic and click-throughs to your site
• More completed transactions

Despite steady growth in e-commerce, concerns about fraud and identity theft continue to keep potential customers away. In the past two years, 62% of US adults have become more concerned about their online security.

have become more concerned about giving personal information online due to fear of cyber-criminals

are less likely to enter credit card information online because of concern that it will be intercepted and stolen.

(Source: Harris Interactive, March 2009, PDF)

Even though online retailers secure online transactions with encryption, 73% of consumers want more assurance that their information is secure. (Javelin Strategy and Research, March 2009)

The Norton™ Secured assures shoppers that a site is both secure and trusted. Viewed up to 650 million times a day on over 100,000 Web sites and in 165 countries, the Symantec seal has become the most recognised trust mark on the Internet. Online shoppers extend their trust in Symantec to your site when you display Norton Secured on your secured Web site because:

• The site is secured with Symantec SSL, issued by the leading Certificate Authority worldwide.
• Symantec has verified the identity of the business and their right to use the Web site domain name.
• The Web site has passed a daily malware scan.

When Web site visitors see the Symantec seal, they are less likely to abandon a transaction and more likely to do business with you online. Case studies show a 10-36% increase in online transactions when a Symantec seal is displayed. In a recent study, 11% of respondents decided not to conduct business with the site because they did not see the Symantec seal (Symantec Brand Tracking Research, 2009). Symantec SSL with Extended Validation (EV) also boosts completed transactions with customers measuring an average increase of 17.8% (based on 32 case studies).

Search is one of the most important tools for marketing a business online. Potential customers look for goods and services using popular search engines, shopping sites and product review sites. And online retailers invest time and money to boost their rankings and earn clicks. Symantec Seal-in-Search, a feature of every Symantec SSL Certificate, helps you stand out in search by making your link more visible with Norton Secured next to it. Learn more: Symantec Seal-in-Search: How It Works.

Symantec™ Secure Site Pro with EV offers the most trusted and secure choice for securing your e-commerce Web site. Extended Validation (EV) triggers the display of the green address bar in the latest high-security browsers and shows Symantec as your certificate issuer. True 128-bit SSL Certificates enable every site visitor to experience the strongest SSL encryption available